Building a Brand
from the Ground Up
Branding is our specialty. Creating a company's brand image
from the ground up is what we enjoy doing best. Starting
a branding campaign or rebrand from scratch, allows us to
carefully shape and manage your brand. From the logo design
to the website, business cards and other branding materials,
our goal is to make a strong statement about your business
by making everything as cohesive as possible.
Take Paragon Aviation Group for example. They are a family
owned start-up company that focuses on creating a network
elite FBOs in the aviation industry. Between the three partners
of Paragon Aviation Group, who happen to be family members,
they pull together knowledge and understanding from generations
of experience in the aviation industry.
When it came to designing the logo, they wanted something
that was modern, professional and classy. Something conservative
and run-of-the-mill was out of the question. They wanted
to stand out amongst their competitors.
After considering many logo marks and color options, magenta
and gray became the final logo colors. The intertwining wings
became a mark that symbolized strength, elegance and unity.
The sans-serif modern typeface and punch of pink gave the
logo an up to date and slightly edgy quality. Paragon Aviation
Group’s industry trends have shown an increase in larger
chains dominating the independents. Paragon wanted to emerge
from the clutter of their competition with a brand image
that rivaled the larger chains.
On the website design, this translated into using classy
black and white photography with pink as the accent color
for sidebar graphics and headlines. Business cards, stationary,
a trade show booth and PowerPoint template, among other materials,
were quickly to follow. Now Paragon is on their way to having
practical branding tools that they could work with on a daily
basis and the confidence to step out into the industry with
a fresh face.
“Tribe Design did an incredible job designing our
logo and helping us develop our brand. Their commitment to
excellence is obvious through their quality in design, recommendations,
and turn around. They listened to our vision and needs as
a new company looking to deliver an effective message, the
product they created couldn’t have been better. They
are by far the best marketing company I have ever worked
with, and look forward to my continued relationship with
them over the years as our marketing needs continue.”
Molly
If you are building a new company and feel a bit lost about
where to start with your brand image and marketing, Tribe
Design can help. It is not only what we have been doing for
over 17 years, it is what we enjoy doing.
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