Re-branding of Birkman International

Birkman International, Inc. is a 50 year old company and pioneer of the industry-leading business tool that facilitates individual growth, corporate change, and organizational effectiveness. Their products and services are largely distributed through consultants and in 2004 the organization had lost confidence in their message and positioning.

Birkman executives brought in Tribe Design to facilitate an executive “Inside Looking Out” session and to follow the session with interviews with consultants and clients as “Outside Looking Out.” The result was a complete repositioning of their message to align with their strengths in the market. Tribe then proceeded with a comprehensive graphic redesign graphic campaign to reflect the new message including: logo and identity, website redesign, print collateral, email marketing, online applications, promotional items, print advertising, and sales materials.

Birkman achieved immediate success with their new message and branding in the form of increased sales and revenues.

“I have retained Tribe's expertise for a variety of design services - website, online applications, logos, and more. I have worked with their creative team for nearly a decade. In that time I have always found Tribe Design to be professional and keen to listening to what we are wanting. They have a unique ability to take what we can't describe very well and make it tangible for us. I plan to continue using Tribe Design for many more design projects we will have.”
                                                                  - Mark Wickliffe, VP Sales & Marketing at Birkman International, Inc.