Branding of The MedLeh Group

The MedLeh Group is a full-service document services company with locations in four major U.S. cities. Since 1994 the company has relied almost completely on an aggressive sales philosophy to grow the business. Each city was responsible for their sales materials and brand consistency was a major issue. Though they experienced extensive success through sales alone, by 2006 they were ready to implement a centralized marketing component to support the sales team and expand their audience.

In August of 2006 Tribe Design helped The MedLeh Group launch a large-scale, multi-city Branding and Marketing Campaign. The program included logo and identity update, branding standards guide, sales materials (proposals, presentations, brochures, product guides), advanced email marketing, direct mail, newsletters, white papers, website redesign and promotional items

The new marketing program has been overwhelmingly well received by clients and The MedLeh Group sales team alike. The sales staff feels confident in their consistent branding message and they now have the materials they need to support it. Response rates and lead generation from the email marketing has also been extremely effective. An email blast announcing an iPod contest and Lunch ‘n Learn classes generated over 1,000 responses and white paper notices and the website update have been very effective in lead generation as well.

This company is just beginning in a marketing program that we plan to build on and expand throughout the next year and years to come. The combination of thoughtful design, consistent branding and well-planned marketing strategies ensure future success for The MedLeh Group.